Magma is a collaborative drawing platform that connects over 2 million artists worldwide on a shared canvas. As Senior Product & Web Designer at Magma Inc.,
I led the website migration from a custom-coded platform to Framer, optimizing accessibility, user experience, and scalability.
Active users
Migration to Framer
Role
Company
Tools
Timeline
Senior Product & Web Designer
Magma Inc.
Figma, Framer
March – April 2024
Magma needed to transition from a custom-coded website to a no-code solution without disrupting its large 2.4M+ artist community. The migration had to maintain design consistency, support multilingual accessibility, and enhance user engagement while streamlining future content management.
Website Migration – Transitioned the site to Framer while preserving design fidelity and improving maintainability.
Multilingual Support – Added Japanese & Korean versions to expand Magma’s global audience.
Enhanced UI/UX – Improved animations & interactions for a smoother, more engaging experience.
Content Migration – Seamlessly transferred and restructured the blog to improve accessibility.
Marketing Materials – Designed event postcards and a Sales Pitch Deck to strengthen brand presence.
3-Week Migration – Successfully migrated and optimized the entire site in just three weeks.
Expanded Global Reach – Increased accessibility with multilingual support, reaching a wider audience.
Enhanced User Experience – Improved interactions & animations, keeping users engaged.
Stronger Branding – Delivered cohesive marketing materials, supporting events & promotions.
Wojtek Jodel
CPO at Magma.com
This project showcases how a well-executed migration can significantly improve a platform’s scalability, accessibility, and engagement. By leveraging Framer’s no-code tools,
Magma now offers a global, easy-to-maintain platform that supports its expanding creative community.
