Overview

Challenge

Deliverables

Results

Testimonial

Conclusion

More

Magma

Milkomeda

Milkomeda

Live website

Live website

Hackathon

Hackathon

Incubator

Incubator

Milkomeda enhances blockchain interoperability and Layer 2 scalability, enabling seamless cross-chain experiences. As Head of Design at dcSpark Inc.,


I led Milkomeda’s branding, web presence, and visual storytelling, contributing to a Total Value Locked (TVL) peak of $97.6M. My work played a key role in elevating Milkomeda’s visibility within the Web3 ecosystem.

$97.6M

$97.6M

TVL Peak

NASA Collaboration

NASA Collaboration

Secured NASA visuals for branding

Role

Company

Tools

Timeline

Head of Design

dcSpark Inc.

Figma, Photoshop

November 2021 – July 2023

Challenge

Challenge

Challenge

Milkomeda needed a strong digital identity to position itself as a leader in Layer 2 scalability. The challenge was to:

Develop a compelling online presence to showcase its advanced rollup technology

Differentiate Milkomeda in the competitive Web3 landscape

Attract developers and investors to grow adoption and reach new TVL milestones

Deliverables

Deliverables

Deliverables

Website & Branding – Designed Milkomeda’s website and event sites to establish a strong brand identity.

Visual Storytelling – Collaborated with NASA to use galaxy collision videos to represent Milkomeda’s cutting-edge technology.

Developer-Focused Tools – Created interfaces for MACC, Bridge Explorer, and DApp Store, improving usability.

Marketing & Event Materials – Designed promotional visuals for hackathons, accelerators, and incubators to drive engagement.

Results

Results

Results

$97.6M TVL Peak – Strengthened brand trust and adoption, leading to record Total Value Locked.

Stronger Web3 Visibility – Positioned Milkomeda as a Layer 2 leader through strategic design.

NASA Collaboration – Elevated branding with NASA-approved visuals, reinforcing Milkomeda’s innovation.

Rob is a highly gifted designer whose work has significantly elevated our company’s online presence. His creativity in developing engaging, impactful designs never ceased to amaze us, consistently adding the ‘wow’ effect that set our websites and branding apart. Though his contributions will be greatly missed, his talent is undeniable, and I have no doubt that he will continue to create remarkable digital experiences in his future endeavors.

Rob is a highly gifted designer whose work has significantly elevated our company’s online presence. His creativity in developing engaging, impactful designs never ceased to amaze us, consistently adding the ‘wow’ effect that set our websites and branding apart. Though his contributions will be greatly missed, his talent is undeniable, and I have no doubt that he will continue to create remarkable digital experiences in his future endeavors.

Rob is a highly gifted designer whose work has significantly elevated our company’s online presence. His creativity in developing engaging, impactful designs never ceased to amaze us, consistently adding the ‘wow’ effect that set our websites and branding apart. Though his contributions will be greatly missed, his talent is undeniable, and I have no doubt that he will continue to create remarkable digital experiences in his future endeavors.

Nicolás Arqueros

CEO & Entrepreneur in Crypto

Conclusion

Conclusion

Conclusion

This project highlights how strategic branding and UX/UI design can drive Web3 adoption and engagement. By crafting a visually compelling and technically advanced digital presence, Milkomeda reached a TVL peak of $97.6M and secured its position as a leader in Layer 2 scalability.

hello@robertlicau.com